I must say I am a fan of a concept store. I believe my first memorable experience of this was Dover street market, London; when I was sent there to do a competitive shop by my, then, tutor Jane Sturgess. As soon as I enter I felt at home in some odd way, I guess this must have been the taxidermy, they have wonderful specimens. But it was also other elements, the layout, the spacing of colours, designs and wares. It excited me. This much like the excitement I have for L’eclaireur!
Although I have never been to this concept paradise I know I will like it. Similarly to the Viennese store Park, which I am whimsically subscribed to yet never ventured to.
The reason I came across this concept store was during a business meeting with the online concept e-networking site farfetch.com I was lucky enough to meet the creative director and son of the founder. He in himself was an interesting character, and great to talk to. This makes me want to go here more, plus the restaurant sounds and looks fantastic!
So my advice to you and myself is “don’t be intimidated, just go and explore and enjoy!!
